Tesco : Want to engender a feel- good atmosphere among the customers in order to encourage them to spend more in store ? Then bin the silly antlers on the check-out staff and use the money to fix the wheels on the sodding trolleys.
Edinburgh Council : Why waste council tax payers money on a little diddy ice-rink in Princes Street Gardens when you could follow the lead of civic masterminds ,Stirling Council, and turn the entire pavement and footpath network into a giant ice-rink ?
English sporting media : World Cup ? Ashes ? Which bit of the fat lady thing do you not understand ?
Sadly. So it goes.